Discovering Public Relations: An Introduction to Creative and Strategic Practices by Karen Freberg
- Discovering Public Relations: An Introduction to Creative and Strategic Practices
- Karen Freberg
- Page: 400
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781544355375
- Publisher: SAGE Publications
Download Discovering Public Relations: An Introduction to Creative and Strategic Practices
Free ebooks for nook download Discovering Public Relations: An Introduction to Creative and Strategic Practices 9781544355375 MOBI DJVU in English
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Discovering Public Relations: An Introduction to Creative and
Discovering Public Relations: An Introduction to Creative and Strategic Practices (Paperback)
Discovering Public Relations eBook by Karen Freberg
Discovering Public Relations · An Introduction to Creative and Strategic Practices · by Karen Freberg · Buy the eBook · Synopsis · About this book · Buy the eBook.
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Introduction to Public Relations: Strategic, Digital, and Socially
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Social Media for Strategic Communication: Creative Strategies and
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